Privacy Policy: Merrimack Valley Roofing Data Practices

Scope of this policy

This policy applies to information we collect through our website, online forms, email, phone calls, chat, and our SMS text message program. It does not cover third-party websites or services that we link to but do not control.

Information we collect

We collect the information you give us and information collected automatically when you use the site.

Information you give us

• Contact details such as your name, phone number, email address, and service address.
• Details about your roofing or gutter needs, including the message or request you submit.
• Photos or files you choose to send us about your property or project.
• Your consent choices, including whether you opted in to receive marketing or non-marketing text messages.

Information collected automatically

• Device and usage data, such as your browser type, pages viewed, and how you arrived at the site.
• General location based on your IP address.

Cookies and analytics

We use cookies and similar tools to keep the site working, remember your preferences, and understand how visitors use the site. We use analytics services, such as Google Analytics, and may use advertising pixels to measure the performance of our marketing. You can control cookies through your browser settings. Turning off some cookies may affect how the site works.

Where information comes from

We collect information from three sources: directly from you when you contact us or fill out a form, automatically through your use of the site, and from the service providers that help us run our website, analytics, and communication tools.

How we use your information

• Respond to your questions and requests.
• Schedule appointments, provide estimates, and complete the services you ask for.
• Send confirmations, reminders, and updates about your project.
• Send marketing messages only when you have given consent, which you can withdraw at any time.
• Operate, maintain, and secure the website and prevent fraud.
• Meet our legal and tax obligations.

SMS and text messaging

Mobile information sharing

In plain terms, we do not share your mobile number, text opt-in data, or consent with anyone for their own marketing. We use this information only to deliver the messages you asked to receive.

How we share information

We share information only as needed to run our business and serve you. This may include:

• Service providers who host our website, manage our forms and messaging, process analytics, or provide customer support, under agreements that limit their use of your data.
• Subcontractors who help complete or support your service.
• Authorities or advisors when required by law, to enforce our terms, or to protect the rights and safety of people and property.

We do not sell your personal information.

Overview of Our Privacy Practices

We keep your information for as long as needed to provide our services, meet legal and tax requirements, and resolve disputes. When information is no longer needed, we delete it or remove details that identify you.

Your choices and rights

You can opt out of marketing emails by using the unsubscribe link in any email. You can opt out of text messages by replying STOP. To ask what information we hold, to correct it, or to request deletion, contact us using the details below.

Depending on where you live, you may have additional rights under state privacy laws, such as the right to know what personal information we collect, the right to request deletion, and the right not to be discriminated against for using these rights. To make a request, contact us and we will respond as required by law.

Security

We use reasonable safeguards to protect your information. No website or transmission method is completely secure, so we cannot guarantee absolute security. Please use care when sharing sensitive details online.

Children's privacy

Our website and services are meant for adults and are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has given us information, contact us and we will delete it.

Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will change the effective date at the top of this page. Significant changes may also be posted on the site.

This policy works alongside our Terms of Service, which include the full terms of our text message program.